We have made it clear in the past that we believe casual games and casual gamers hold the future of gaming. Our goal is to create a community of casual gamers to support one another and provide a sense of belonging to fans of casual games. Existing board gaming communities and events are far beyond the mark for casual gamers, so we have begun the task of reaching casual gamers ourselves.
However, the problem is that casual gamers are by nature quite elusive. This is partially due to the lack of a good community for them to join, but also a lot of casual gamers are only interested in occasional play with friends. We believe all of us casual gamers, as well as the industry, can benefit from a connected community of casual gamers. We can be a driving force of change in the board game industry if we work together with our voices and our wallets. I believe this will have to mainly be a grassroots movement to reach as many as we can.
So, will you help us? Will you recruit your friends to join our community? What other ideas do you have to reach casual gamers?
I can do what I can, but if you guys have a Twitter feed, try 'following' other game-related feeds and eventually, you will find people follow others who are following feeds they follow - if that makes sense.
Also, perhaps hit a few newsgroups for gaming on Google Groups or Yahoo Groups, and see if you can get them to blast out to people in their groups too.
For now, those are some suggestions.
Great suggestions, thanks! Hadn't thought of Google and Yahoo groups.
A way I have found to introduce my friends and family to games is to always bring a couple to gatherings. People will see them sitting there and get curious. Usually it won't even be my husband or I suggesting we play.
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Reaching casual gamers isn’t about pushing them into traditional gaming spaces—it’s about meeting them where they already are. Most casual gamers enjoy simple, fun moments with friends, so the focus should be on creating easy, welcoming experiences rather than complex communities.
Start small by building friendly spaces online—social media groups, short-form content, or even local meetups that feel relaxed and pressure-free. Encourage sharing, laughter, and quick gameplay ideas instead of competitive or hardcore discussions. Word-of-mouth is powerful here—inviting friends and creating a “bring a buddy” culture can slowly grow a strong, connected community.
Think of it like how a restaurant website development agency designs a site—simple, inviting, and easy to navigate. If your community feels approachable and enjoyable, casual gamers will naturally want to be part of it. Over time, this grassroots effort can turn into something impactful, giving casual gamers a real voice in the industry.
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